VMA Gala

Role: Visual Designer · Event Planner · Video Editor
Organization: Vanke Meisha Academy (VMA)
Years: 2022 & 2023

English Description

The Vanke Meisha Gala, also known as “Ode to Joy”, is the academy’s largest annual performance event celebrating creativity, art, and community. Each year, students and teachers collaboratively produce a full-scale bilingual show that includes music, dance, theater, and multimedia storytelling.

I served as part of the planning and design team for two consecutive years (2022–2023), where I took charge of visual identity design, promotional content creation, and video editing. My contributions included:

• Designing the main visual direction, poster, and digital assets for both years;
• Producing the opening and intermission videos, integrating narrative rhythm with visual design;
• Coordinating program review, assisting with backstage and flow management;
• Designing social media campaigns and event WeChat promotional posts;
• Supporting the event’s on-site communication system to ensure a smooth multi-segment performance.

The 2022 theme (“Ode to Joy”) was inspired by childlike wonder and playfulness, expressed through vibrant, cosmic-style visuals. The 2023 edition, themed “Once Upon a Time”, shifted toward a more poetic and painterly visual direction, using surreal landscapes to evoke the passage of time and emotion.

Through these projects, I learned how to translate abstract themes into cohesive visual storytelling, balance aesthetic design with large-scale coordination, and communicate across teams to produce an immersive experience for over 1,000 live attendees.

Warm-up Video (Link)

Promoted Tweets: 2023 Event Preview; 2024 Event Preview