Seven Sense

Role: Concept Researcher · Strategic Planner · Visual Producer
Organization: Artech Group / NextG Art Corp.
Location: New York · Shenzhen
Duration: Jan – July 2025

English Description

Seven Senses is an interdisciplinary research and design initiative under Artech Group, exploring how technology and human perception can converge into a new form of experiential urban estate. The concept envisions a multimodal cultural platform—integrating art exhibitions, immersive dining, fragrance storytelling, tactile installations, and contemplative rituals—to engage all seven human senses: sight, sound, smell, taste, touch, movement, and spirituality(Slide)

As a core planner and researcher, I was responsible for developing the conceptual framework, conducting market and audience analysis, and designing the visual storytelling video used in investor presentations. My contributions included:

• Structuring the research on sensory experience and spatial storytelling across art, hospitality, and technology sectors;
• Designing the pitch and concept video that illustrated how Seven Senses transforms sensory perception into a tangible brand experience;

Concept Video(Version 1)

Concept Video(Version 2)

• Supporting the investment proposal and presentation materials, integrating creative direction with business feasibility;
• Assisting in the multi-sensory narrative development, ensuring coherence between the seven sense dimensions.

Through this project, I gained deeper insight into how design thinking can drive experiential innovation and strategic storytelling, bridging conceptual creativity with business implementation. Working within Artech’s interdisciplinary team taught me how to translate abstract research into an investment-ready cultural experience—where aesthetics, sustainability, and human emotion coexist.