I took part in Tubatu’s 2026 Season New Product Launch Event as one of the lead visual designers and on-site event coordinators. The three-day event gathered brand representatives, retailers, and clients to experience the upcoming season’s designs and place real-time orders.
I contributed to the visual identity system of the event — including spatial styling, color palette, and graphic applications that reflected the season’s core concept. On-site, I also coordinated the client communication and order management process, recording buyers’ feedback on fabric, fit, and design details, which informed later adjustments to production and merchandising.
This project allowed me to experience how creative direction and market execution merge within a real business environment. It strengthened my ability to bridge visual design with strategic planning, and to collaborate efficiently across marketing, design, and operations teams.
Moving forward, I aim to deepen my research into experience design for brand activation, exploring how spatial storytelling and consumer interaction can enhance brand perception and drive commercial value.
The main visual background version of the 2026 season new product launch event
The propagandist manual of the 2026 season new product launch event
The KT version of the outfit effect design of the 2026 season new product launch event
Record Work Time
I am eager to take on new projects, exploring creativity and innovation at the intersection of design, business, and culture.
