The Voice of VMA

‍Role: Event Planner · Creative Director · Visual Designer · Host
Organization: Vanke Meisha Academy Student Union
Year: 2022

English Description

The Voice of VMA 2022 — themed “Feel Free to Sing”, was a large-scale campus music competition I organized, directed, and designed as part of the VMA Student Union’s annual event series. The event was created to provide students with an outlet for self-expression and emotional release amidst the high-paced academic environment, aiming to build community through music.

I served as the chief planner, art director, and host, overseeing the entire process from concept ideation and event structure to on-site coordination and post-production. My work included:

• Designing the main visual identity, including posters, stage backgrounds, and branding materials.
• Producing promotional content, such as warm-up and recap videos, social media posts, and live-stream graphics.(Video)
• Coordinating the competition flow, including rehearsal, recording, and live broadcast logistics.(Detail)
• Hosting the final event, engaging both the audience and participants.

The competition featured eight finalists selected through online auditions, with judging based on a combined 60% jury score and 40% audience votes. Due to pandemic restrictions, the final performance was pre-recorded and broadcast online, requiring careful management of production and timing.

Through this project, I learned how to balance creative direction, technical coordination, and audience experience within a team-led event. It also reinforced my belief that design thinking and storytelling can be powerful tools in building emotional connection — even within a digital event format.

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Promoted Tweets: Review and Results of the final of "The Voice of Meisha" & Activity Introduction

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